The Design Brief

To expand Deborah's basement family-run shop into a luxurious boutique and welcoming storefront on one of Jerusalem's high end streets.

What we created

An elegant curved display, seen from the street, to both exhibit clothing and hide the dressing rooms in a more intimate way. Warm woods, a neutral colour palette and lush textiles were used as a backdrop, highlighting the alternating seasons' colours and styles.

Our Main Challenge

Creating an organized yet extensive boutique in only 30 sq meters was solved through cleve built-in solutions. Storage under the stairs, behind mirrors, a full jewelery display, and full service bathroom, were all cleverly integrated into the design. In addition, our team rebranded the shop with a new logo, shopping bags, and business cards.